Until We All Win
Advertisement Rebrand
The design problem for this project was to identify the goals and needs of a company’s advertisements and to create a new advertising campaign that embodied these goals and needs through digital and print advertisements. The company I chose to create an ad campaign for was Nike. I had taken inspiration from Nike’s “Until We All Win” campaign which features different creators to highlight their communities and inspire today’s youth. I created these advertisements as a way to highlight the issues faced by minorities and their struggles. Specifically, I focused on African American models to create a Black History Month version of the “Until We All Win” campaign.
For the final solution, I chose a bright, multi-colored background that would be eye-catching to viewers, and chose and edited images of African American models for the finished advertisements of my created campaign.
Ad Campaign Billboard Signage
Ad Campaign Instagram Post
Ad Campaign Instagram Story
